Introduction to the nature, environment and business of merchandising.

Understanding of 4 P’s in relation to wholesale and retail.

Learn the marketing mix blends, product management and product life cycle.

Conceptualizing jewellery designs, learn how to modify designs/customisation.

Detailed understanding of visual merchandising and store display An insight of the merchandising strategies.

Detailed knowledge of pricing strategies and learning estimation/costing.

Basics of branding, packaging and logo Brand positioning of the retail stores.

Co-relation between market segmentation, market structure and market research process.

Customer behaviour- in depth study of types of consumer, identify your customer, maintaining existing clients and thrive in for new clients.

Tips for jewellery merchandisers and quality control management.

Turning trends into transactions.

Swot analysis.

Case study- Cartier & Tanishq.