GJEPC joins as a member of NDC

The milestone follows GJEPC’s signing of the Luanda Accord in June 2025 and the Memorandum of Understanding during the second Luanda Accord High-Level Meeting in Cape Town in February 2026.

India sits at the heart of the global natural diamond value chain, spanning everything from cutting and polishing to an expanding domestic consumer market.

As the world’s dominant diamond-processing hub, India cuts and polishes an estimated 90% of the world’s diamonds by volume, primarily in Surat, Gujarat.

Representing the country’s gem and jewellery trade, the GJEPC has played a pivotal role in advancing India’s position as a global leader in the sector through trade promotion, industry development, and international engagement.

Against this backdrop, GJEPC’s move toward membership further strengthens industry collaboration at a time when aligned messaging, consumer education, and sustained category marketing are increasingly important to supporting long-term demand for natural diamonds.

Amber Pepper, CEO of the Natural Diamond Council, said: “We are thrilled to welcome GJEPC as a member of the NDC, marking an exciting new chapter in our longstanding partnership and a powerful step forward for industry collaboration.

“India plays a vital role in the global natural diamond value chain, and GJEPC’s membership reflects our shared commitment to driving sustained category marketing, elevating consumer education, and championing the long-term growth and differentiation of natural diamonds.

“Together, we are strengthening our collective voice to celebrate the rarity, authenticity, and emotional significance of natural diamonds, inspiring consumers around the world and reinforcing the enduring value of our category.”

“The Natural Diamond Council represents the voice of our industry to consumers globally, and it is important that we collectively support its efforts in the category marketing of natural diamonds, the world’s most coveted gemstone,” added Kirit Bhansali, chairman of GJEPC.

“As a new generation of modern consumers emerges, it is increasingly important that we continue to engage them through meaningful storytelling, inspiration, and education.

“This shared vision is what led us to become members of the NDC and to contribute both strategically and financially to its long-term mission and growth.”