In an industry where tradition meets innovation, few leaders have demonstrated the depth of commitment and vision that Rahul brings to jewelry education and consulting. As the driving force behind the International Institute of Gemology (IIG), he has shaped over
Personalised jewellery isn’t just a trend — it’s how we wear our stories. For Gen Z and young millennials, it’s about more than just looking good; it’s about feeling seen, understood, and celebrated in every piece. Each necklace, ring, or
A quote from the CEO’s desk: “If the customer can’t see the story on the counter, the campaign is incomplete.” Rahul Desai, CEO & MD, IIG In most jewellery businesses, marketing and merchandising live in separate worlds. Marketing teams speak
The Hidden Power of Business Language: Why Jewellers Who Speak It Win the World We often assume business success is about strategy, innovation, or technology. But there’s an invisible factor that determines how far a company or an individual can
An Open Letter to My Father: My Lifelong Mentor There are moments in life when acknowledgment feels larger than any occasion. This isn’t a Father’s Day post or a birthday tribute, it’s simply a moment to pause and reflect on
Celebrating each year of marriage with a gemstone is a beautiful tradition deeply rooted in history and gemology. From gold’s warm glow to the enduring sparkle of diamonds, these carefully chosen stones express the love, commitment, and experiences couples share
November-born individuals are lucky to have two radiant birthstones to celebrate their month: Topaz and Citrine. Topaz dazzles with a spectrum of colors, while citrine glows with sunny shades of yellow and orange. Both gems are cherished for their
If there’s one thing I’ve learned from observing successful organizations across industries, it’s this: the most powerful brands don’t shout, they stay steady. They don’t rely on a single campaign or moment of visibility. They rely on rhythm, the quiet,
October is full of vibrant hues, the changing leaves, and a hint of mystique in the air. For those born in this wondrous month, the beauty remains radiating through the birthstones that go by the name Opal and Tourmaline. Unlike
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