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Introduction
Jewellery is an integral part of every culture. Every special occasion calls for a special type of jewellery that makes it even more special. If you are passionate about jewellery, you would have thought about taking it once step forward by making it your profession. Looking at the current market scenario and the gems and jewellery industry, it does offer several career opportunities and prospects to make a successful career. But taking the right step is the first and foremost important thing to become a successful jewellery professional.
Don’t know how to start? Here are some tips on how you can turn your passion into profession.
Decide the category: Jewelleries are distributed in different categories. For you to start a business in the jewellery market; you must know what type of jewellery it is. Along with this, you must also know to separate customers based on their interests. Some of the categories of the jewellery are: 1) Fashion jewellery 3) Gold ornaments 3) Fine jewellery
Know your customer’s demand: Today, the customers are becoming more aware and cognizant of their choices. They know what they want and different customers have different demands. Some may find interest in gold while some would fancy fashion jewellery. Also, different customers will have different looks and features hence they would want to have jewellery in their way. Customers residing in different parts of the country will have different choices. Hence it is important to know your customer base.
Know what is trending: There are few customers who don’t care about the trend but there are a few who will never leave the trend behind. Hence, before you speak about jewellery and its market, understand the current trend. If possible get keywords from Google. The result you fetch will help you in understanding the latest and the trending ones in the field of jewellery. This will help you in building confidence while speaking to the customers.
Carve your style: There are many businesses in jewellery but you need to stand apart from the rest. Do some thorough research in the field and make a signature style of your own. It will help you in building your identity and brand. You may take inspiration from some of the renowned entrepreneurs and try to create your own.
Branding: Give a name and create a brand with it. Marketing is important for a business to flourish and branding your product will add a charm to it. You may get in touch with the agencies that will do the task. You can also start with some ideas of your own to start with the marketing of your jewellery brand.
Create a page or online store: People will know about your presence with a business page or online store but you need to remain present in their minds. Therefore, convey your message promptly to them. Create short, crisp, and appealing content for them that they will remember. Keep it really simple. Let your customers connect with you.
Product photography: Hire a good photographer to click beautiful pictures of your product. Put all these photos on your page with quirky titles under it. At times, viewers get attracted to the pictures and become your customer for life.
Product photography: Hire a good photographer to click beautiful pictures of your product. Put all these photos on your page with quirky titles under it. At times, viewers get attracted to the pictures and become your customer for life.
Designing: After all this setup, designing is the key. After all the attractive pictures and thrilling promotions that you make; you must have designer pieces of jewelleries with you. Either you design or hire someone to design your product. A good design will drive customers’ attention to your store. You must ensure that you provide customers with what they want. Learn the skills and art of jewellery designing with our full-fledged designing courses.
Approach: Serve your customers with the right approach and smile. Arrogance and poor attitude have no place in business. Be approachable and kind to your customers. Jewellery business is quite customer-oriented. Be friendly to them and see how your passion turned profession will scale heights.
Stay updated: In a world that is fast-paced, you must be on your toes. Make use of the technology wherever needed. Jewellery software programs are in demand these days. You can use them to give the best results to the customers. Remember that trending and classy designs are the keys to a successful jewellery business. Another very crucial aspect of staying updated is taking up a course that gives you an update of the knowledge and practical aspects of business. You can join our jewellery merchandising courses for better understanding.
It is quite satisfying when you do something that you like. One can give their best when a hobby turns into a business. All it takes to do a smart business is smart work and proper planning. Do thorough research on your product. We bet you that you will see an accelerating business graph.
Stay tuned for more on gems, jewellery, and diamonds!
Rahul Desai (Director) International Institute of Gemology
Driven by passion for gems and jewellery, he constantly contribute towards upliftment of the industry through counselling, training and mentoring professionals to achieve their goals. Mr. Rahul Desai is heading India’s most trusted Gem Institute – International Institute of Gemology.