Driven by a powerful shift toward self-purchase and growing financial independence, natural diamond ownership among Indian women has reached 15%, a steady rise from 11% in 2022. The newly released De Beers India Diamond Acquisition Study 2025 underscores India’s position as a premier growth market, fueled by rising disposable incomes and changing consumer dynamics.
“The category’s resilience is being driven significantly by younger consumers, with Gen Z and Millennials now accounting for 86 per cent of India’s total natural diamond market value, with consumers spending an average of ₹1,98,000 per piece,” it said.
The market is further projected to grow at 12 per cent CAGR, reaching ₹1.52 lakh crore by 2030. India’s growing a£nity towards diamonds is also reflected in evolving preferences.
A press release from the Natural Diamonds Council (NDC) quoted a Deloitte study, which found that diamonds are second only to gold in jewellery material preference among 20-25 year-olds, with 58 per cent of respondents in the age group choosing diamonds.
NDC said leading jewellery retailers had reported that the natural diamond category was consistently outpacing overall market growth. Saurabh Gadgil, Chairman of jewellers PN Gadgil, said the company’s diamond segment grew at 61 per cent year-on-year, significantly higher than its gold segment. consumer
Malabar Gold & Diamonds Chairman MP Ahammed said diamond-studded jewellery sales were up 45 per cent during Akshaya Tritiya.
Richa Singh, Managing Director, Natural Diamond Council, said, “In just three years, natural diamond ownership among Indian women has grown from 11 per cent to 15 per cent.” The natural diamond’s place in India is no longer a matter of sentiment. It is a matter of record.
She said that as India’s personal disposable income is projected to grow by 11 per cent annually, the natural diamond is uniquely positioned to remain the definitive standard for luxury.
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