jewellery merchandising courses

Jewellery Merchandising Professional

Jewellery merchandising is both a skill and an art. It expounds the traditional visual merchandising concepts that apply to brick and mortar store fronts as well as research, trend forecasting, conceptualizing, branding concepts, sales, packaging, digital merchandising and much more. This course offers an extensive training to individuals with a vision and a mission.

a-image
Program ID
IIG305 JMP
What You Earn?
Jewellery Merchandising Certificate
Duration
60 Clock Hours
Program Length
10 Weeks (May vary based on holidays and other scheduled breaks)
Batch Timings
Mor.: 10 am to 1 pm Aft.: 2 pm to 5 pm
Mode of Learning
Offline - Online

WHAT WILL YOU LEARN?

  • Introduction to the nature, environment and business of merchandising.
  • Understanding of 4 P's in relation to wholesale and retail.
  • Learn the marketing mix blends, product management and product life cycle.
  • Conceptualizing jewellery designs, learn how to modify designs/customisation.
  • Detailed understanding of visual merchandising and store display An insight of the merchandising strategies.
  • Detailed knowledge of pricing strategies and learning estimation/costing.
  • Basics of branding, packaging and logo Brand positioning of the retail stores.
  • Co-relation between market segmentation, market structure and market research process.
  • Customer behaviour- in depth study of types of consumer, identify your customer, maintaining existing clients and thrive in for new clients.
  • Tips for jewellery merchandisers and quality control management.
  • Turning trends into transactions.
  • Swot analysis.
  • Case study- Cartier & Tanishq.

WHO SHOULD PURSUE?

  • Jewellery Designers
  • Jewellery Merchandiser
  • Jewellery Manufacturers Auctioneers / Researcher
  • Jewellery Business Owner
  • Jewellery Production Manager
  • Jewellery Exhibition Manager Retailers / Wholesalers




WHY CHOOSE THIS COURSE?

FREQUENTLY ASKED QUESTIONS

Yes, like a MBA students has more credibility than a normal B.com students, Merchandising course make you professionals with the indepth knowledge of jewellery business.

A brisk knowledge on the settings and finishes; together with complete manufacturing process is given in this course.

Whether or not from the industry, this course Masters every individual to stand in the competitive market and attain successful business skills.

Any other questions? Contact Us

OTHER SIMILAR COURSES

Interested in one of our courses at IIG? Book a consultation